Multiply for totals. Divide for per-unit figures.
Revenue and Unit Economics
Revenue measures sales earned. Unit economics converts totals into per-unit amounts so products of different scale can be compared fairly.
Formula
- R
- total revenue
- p
- selling price per unit
- q
- quantity sold
- C
- total cost
- c_u
- cost per unit
- π/unit
- profit per unit
In plain words
Multiply selling price by quantity for revenue. Divide total cost by quantity for unit cost. Subtract unit cost from selling price for unit profit.
Worked example
An EU training office sells 480 digital practice licences for €27 each. Platform access costs €3,360, and tutor support costs €5 per licence.
What are the revenue, total unit cost, and profit per licence?
- 1 Revenue: 480 x €27 = €12,960.
- 2 Tutor support: 480 x €5 = €2,400. Total cost: €3,360 + €2,400 = €5,760.
- 3 Unit cost: €5,760 / 480 = €12. Unit profit: €27 - €12 = €15.
Revenue is €12,960, unit cost is €12, and profit per licence is €15.
Trap to avoid
Dividing only the €3,360 platform cost by 480 ignores the support cost and overstates unit profit.
Common mistakes
- Multiplying a total by quantity when it is already a total
- Mixing units, such as monthly cost with annual sales
- Ignoring a variable cost when calculating unit cost